The inaugural ‘Dhaka Discount Fest 2026’ is scheduled to be held from December 10 to 12 at the Bangladesh China Friendship Conference Centre (BCFCC) in Agargaon. Organisers announced the three-day event during a press conference held on July 1 at Hotel Sonargaon.

The festival, organised by Eventcomm, is expected to feature 250 local and international brands and businesses from Bangladesh, as well as India, Pakistan, Afghanistan, Bhutan, Nepal, Sri Lanka, the Maldives, and several other countries across Asia and Europe. Consumers will have access to discounts of up to 75%, along with flash sales and limited-time special offers. Ventora Communications Limited is serving as the strategic partner, while OPAS Communications Ltd. is the PR partner.

According to the organisers, the primary objective of the festival is to create a unified platform for consumer-brand engagement and to assist emerging Bangladeshi brands with market exposure. Businesses that book exhibition stalls by July 16 will be eligible for a 50% early-bird discount.

Speaking at the press conference, Dr. Md. Taslim Amin Shovon, Project Director of Dhaka Discount Fest 2026, said, "Dhaka Discount Fest 2026 is designed to build meaningful connections between local and international brands and consumers. We believe this initiative will strengthen Bangladesh’s retail sector, enhance brand-consumer relationships, and contribute to the development of a more dynamic brand ecosystem".

Shafiqul Islam, Head of Operations for the festival, described the event as a milestone for the local retail industry. He said, "Dhaka Discount Fest 2026 is the first initiative of its kind in Bangladesh. Our goal is to make quality products more affordable through attractive discounts while bringing together local and international brands on a single platform. The festival will create new business opportunities, attract new customers, and open new avenues for retail growth, brand marketing, and consumer engagement".

The event also includes a focus on women's empowerment within the business sector. Jinnat Ara Bari, Chief Facilitator for Women Empowerment at Dhaka Discount Fest 2026, said, “The festival would provide an important platform for women-led businesses. Thousands of women entrepreneurs across Bangladesh are producing high-quality products, but many still face challenges in reaching a wider customer base, building brand recognition, and finding business partners. Dhaka Discount Fest 2026 will help bridge this gap by allowing women entrepreneurs to showcase their brands before thousands of potential customers, corporate buyers, distributors, business partners, and media representatives".

Organisers stated that they plan to make the festival an annual occurrence and expand it to other regions. Following the inaugural Dhaka edition, similar festivals are scheduled for 2027 in Chattogram (March 11–13), Rajshahi (May 13–15), Sylhet (June 10–13), and Khulna (September 09–11). There are further ambitions to host international editions of the festival at a later date.